The main goal of a package designer is to design something that is effective, both in terms of actual packaging and cost, and makes a product appealing. Some of the more specific responsibilities of a packaging designer include working with accountants and budgets in order to manage costs, working directly with clients, analyzing the market, working with graphic designers, presenting designs, and creating prototypes. Clearly someone in this occupation needs to be creative and very open to collaboration, as well as in some ways, multi-disciplinary work.
In order to become a packaging designer, someone must have experience with package design, certain software programs, photography, and understanding the consumer market. Someone in this position would also ideally either have a bachelor’s degree in graphic or industrial design. VCU is a great example of a nearby college with a reputable graphic design department. In regards to industrial design, Virginia Tech offers an internationally recognized program. Sources: https://www.celarity.com/job-description/packaging-designer/#role https://www.roberthalf.com/blog/salaries-and-skills/hot-job-package-designer
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